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Virtue Ventures
Your Key to Effortless Car Rentals in Farmington, NM
Road-tripping, visiting Farmington, or waiting on repairs? We’re your go-to for convenient, reliable car rentals.
How It Works
We’ve made renting a car as easy as 1, 2, 3…
The open road awaits!
Start Your Booking Now
1. Browse Online
Select your preferred vehicle from our fleet.
2. Book in Minutes
Use our seamless online system to upload required documents and reserve your ride in just a few clicks.
3. Pick Up & Go
Skip the lines and awkward meet-ups. Our contactless pickup and drop-off keep things efficient and hassle-free.
Car Rental Convenience, Powered by Community
Virtue Ventures is more than just a car rental service — we’re your neighbors, your fellow adventurers, and your go-to solution when life throws you a curveball.
Hey there!
We’re Juan and Katelyn Cardenas, the proud owners of Virtue Ventures. We started this journey with one goal in mind: to make renting a car in Farmington as seamless and stress-free as possible.
The idea for Virtue Ventures was born from our own experiences. As frequent travelers and busy parents, we’ve dealt with the frustration of long lines, unreliable service, and the feeling of being just another transaction.
We knew there had to be a better way — a way to put people first while keeping things simple and efficient.
So, we decided to take matters into our own hands. Combining our love for adventure with our commitment to our community, we launched Virtue Ventures. Every detail of our service reflects what we value most — your time, your peace of mind, and the joy of the journey.
When you choose Virtue, you’re not just renting a car. You’re supporting a locally owned business run by people who genuinely care about your experience.
Whether you’re a visitor exploring the breathtaking Four Corners region, a fellow Farmingtonian going on an out-of-town adventure, or you’re a local in need of a reliable ride while your car is in the shop, we’ve got your back!
Thanks for choosing Virtue Ventures for ALL your ventures — where convenience meets community!
Our Fleet
Jeep Wrangler Rubicon 4x4
Expedition Max
Chrysler Pacifica
Why Choose Virtue Ventures?
At Virtue Ventures, we value your time as your most precious resource. That’s why we offer hassle-free car rentals, so you can spend less time on logistics and more time on what truly matters to you.
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Save Time, Embrace Freedom: No waiting in lines or going to awkward meet-ups. Virtue Local is designed for your convenience.
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Real People, Real Care: As small business owners and proud members of the Farmington community, we understand your needs and value your trust.
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Reliability That Delivers: Our fleet is meticulously maintained so you can always drive confidently.
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More Choices, More Possibilities: Our diverse selection ensures you’ll always find the right fit for your journey.
Have more questions?
Frequently Asked Questions
How do I book a car with Virtue Ventures?
It’s simple! Explore our fleet, choose your vehicle, and complete your reservation online.
Do I need to meet someone to pick up my car?
Nope! All pickups and drop-offs are completely contactless for your convenience.
What if I need to extend my rental?
Life happens — we get it. Contact us, and we’ll work with you to extend your rental.
What's your insurance policy?
Renters are required to carry their own full-coverage insurance, which must include liability, comprehensive, and collision coverage.
What do I need to rent a car?
A valid driver’s license, proof of full-coverage insurance that includes comprehensive and collision, and a major credit card are all you need to get started.